Generative Engine Optimisation. We get your pages cited inside Google AI Overviews and your brand surfaced by Gemini; and we recover the clicks you are losing to zero-click AI summaries. Because GEO lives inside Google, it blends your existing SEO authority with answer-engine tactics.
It starts with a $1,000 initial audit and consultation; the rest is scoped to your needs. Works fantastically alongside your PR, content and web dev teams. Custom-scoped around which of your queries are triggering AI Overviews and whether you are currently cited.
Our guide explains the distinction we draw, and why the tactics differ between Google's AI surfaces and standalone answer engines.
What is GEO?If your Google impressions are holding but clicks are dropping, AI Overviews are likely the cause. GEO is how you respond; ecommerce and DTC brands at $1M+, B2B brands with informational content, and local or multi-location businesses are the most exposed and have the most to win back.
Our free audit shows which queries trigger AI Overviews, whether you are cited, and what it takes to win them.