How to get backlinks.

12 ways to earn links

1. Reclaim unlinked mentions. Find places that name your brand without linking, and ask for the link.
2. List in relevant directories. Industry bodies, local chambers and your Google Business Profile; quality over quantity.
3. Answer journalist requests. Platforms like HARO, Qwoted and SourceBottle connect you with reporters who need expert quotes.
4. Fix broken links. Find dead links on relevant pages and suggest your resource as the replacement.
5. Publish linkable assets. Original research, data studies, calculators and definitive guides earn links for years.
6. Run digital PR. Turn data or a strong opinion into a story journalists want to cover.
7. Write guest posts. Contribute genuinely useful articles to relevant publications. See the guest posting guide.
8. Get on resource & "best of" pages. Pitch curators of round-up lists in your niche.
9. Build free tools or templates. Useful utilities attract links naturally.
10. Turn relationships into links. Partners, suppliers, clients and associations are often happy to link.
11. Repurpose into formats others cite. Infographics, original charts and embeddable stats travel well.
12. Be quotable. Strong expert commentary and a clear point of view get referenced; and feed AI brand mentions.

Notice the pattern: every tactic gives someone a reason to link. Choose the handful that fit your resources and run them consistently. Match tactics to the types of backlinks you want, and judge every prospect against the quality checklist before you invest.