Google still matters. ChatGPT, Perplexity and Google AI Overviews matter just as much. And AI agents are now browsing your site on your buyer's behalf. We do all three - for ambitious brands of every kind: local, national and international, B2B, DTC and ecommerce, on Shopify, WordPress, custom or AI-built websites.
Search used to mean one thing: blue links on Google. That's still happening - but alongside it, AI tools are answering questions directly, citing sources, and increasingly acting on the user's behalf without them ever clicking through. These are three separate systems with three different sets of rules.
Pages ranked in a list. Users click through to your website. Won by backlinks, on-page content, technical health and intent-matched keywords. The 25-year-old game, still the biggest channel.
AI tools generate answers directly. Your job is no longer to be ranked - it's to be cited. Won by brand mentions across the web, entity clarity, schema, and the kind of content that AI models can confidently extract a single sentence from.
AI agents browse the web autonomously - researching, comparing, even purchasing - on behalf of users. Your site needs to be technically readable, structurally clear, and welcoming to bots that don't render JavaScript or scroll past hero animations.
SEO is now a packageable, predictable service. AEO and Agentic SEO are not - they depend on your category, your competitive landscape, and how AI tools currently treat your brand. Here's how we price each one honestly.
Traditional Google & Bing visibility. Win the blue links your buyers click. Three retainer tiers (Starter, Growth, Scale) - pick one and we're live in fourteen days. Our preferred fit for local & multi-location brands.
Answer Engine Optimisation. Make ChatGPT, Perplexity, Google AI Overviews and Copilot cite you when your buyer asks. Works fantastically alongside your PR, content and web dev teams. Scope depends on category and current AI visibility.
Make your site readable to AI bots and agents. Site architecture, schema, llms.txt, crawler access, answer-first structure. We audit and scope; the build is typically referred to a development agency.
Most people lump it all under "AI SEO." It's not the same thing. Google, Bing, and AI engines each weigh signals differently - they're separate systems with separate logic. Here are the signals that actually move the needle in each.
Google clicks are flat to declining while AI-driven discovery compounds. The brands winning now show up in both. Hover the charts and switch segments - figures are indexed and illustrative of the shift we see across B2B, DTC and ecommerce accounts.
AI tools don't crawl your site live for every question. They draw on you in three distinct ways - and a real AEO programme works all three at once.
Content crawled and learned when the model was trained. This is why being widely mentioned and published over time matters more than a single fresh page.
Retrieval-augmented generation. Tools like Perplexity, ChatGPT search and AI Overviews pull live documents the moment a question is asked - so freshness and crawlability count.
The schema, structured data and answer-first page clarity that help the AI confirm what your content actually says - and quote it with confidence.
No "discovery phases" that last forever. Every engagement runs through the same engineered cadence - built so compounding shows up by month three, not month thirteen.
Two-week deep audit: technical, content, links, AI visibility, and a P&L read of where your pipeline actually leaks.
We architect the keyword-to-revenue map, fix the technical foundation, and ship the first content in weeks one to four.
Monthly publishing, link earning, AI citation work, and the unglamorous discipline of doing it every single week.
Bi-weekly Looker dashboards. Quarterly revenue reads. No fluff. If a page didn't move pipeline, we say so.
Three recent engagements. NDAs apply in places - happy to walk through the full data on a call.
A Sydney-based payments platform was buying every demo. We rebuilt their content engine around 38 bottom-of-funnel attack pages and won the comparison landscape.
A top-tier Sydney commercial law firm couldn't get cited inside AI assistants. Six months of entity work and structured authority later, they're the default answer.
An industrial manufacturer was getting 900 visits a month. We rebuilt their site for bot-extractability and shipped 240 programmatic pages.
We're not the biggest SEO agency in Sydney. We're built for one job: getting ambitious brands - local, national and international, B2B, DTC and ecommerce - found in every search engine that matters, old and new.
Built for every model: B2B, DTC, ecommerce, and local businesses with a national or multi-location presence - on Shopify, WordPress, custom or AI-built websites. For local and multi-location brands, our packaged SEO is usually the best-fit starting point.
You don't have to hire three agencies. We run all three disciplines under one roof, with the same senior strategist coordinating.
Your strategist has run SEO for $100M+ ARR brands. No junior account managers parroting back what a tool exported.
Rankings are a leading indicator. Pipeline and closed-won revenue are what we report monthly. Show us a competitor that does the same.
Day 14: technical fixes deployed. Week 4: first content live. Week 12: rankings moving. Allergic to "discovery phases."
We understand the AU buyer, the AU SERP, and what "GST inclusive" means in a meta description. That matters more than you'd think.
We'll never say a bad word about another agency. But here's the structural difference between what we do and what most Sydney SEO shops sell.
Founders, CMOs, and heads of growth we've worked with. We can introduce you to any of them on request.
In nine months they did what three previous agencies couldn't in five years. We're now the highest-ranked vendor in our category and ChatGPT recommends us by name. The ROI conversation is over.
The first SEO partner who reported in pipeline, not pageviews. That alone changed how our exec team thought about SEO.
Their AEO work is two years ahead of every other agency. We made the call after a single audit.
30-minute call. Written diagnostic across SEO, AEO and Agentic readiness. No pitch. If we're not the right fit, we'll tell you who is.
